BrokerAge’s partners have a few notable things in common. In many ways, these commonalities reflect the core DNA of the business itself:

  1. Each of them originally gained experience and education in other business fields, then entered the insurance industry.  This allows them to see the industry, and their client’s needs, from an outside perspective with a fresh approach.
  2. All three partners are actively involved in the trenches. You won’t find any of them hiding in a corporate office or a windowless policy room. They share a genuine passion for running the business from a ground level, where the clients are.
  3. Each has extensive experience in a specific niche. This gives them a deep understanding of the nuances of the industries they come from, which can make or break the right policy selection.

Sheldon Ward. Partner, Finance, Accounting, Operations, and Investor Relations

The every-man entrepreneur.  He cut his teeth as a restaurant owner, while concurrently running an oilfield rental firm, a commercial property outfit, and providing business consulting.  He adds a “get stuff done” skillset, along with financial wizardry and passion for systems optimization.

Trevor Sodergren. Partner, Public Relations, Sales, Marketing and Business Development

The blue-collar academic. He brings an outstanding business acumen, stellar negotiating skills, and a history of getting involved and giving back.  Growing up in a family that owned several businesses, he’s gained a special talent for wearing multiple hats gracefully.  He can also wear a tie just as comfortably as a pair of mud boots.

Kerry Monteith. Personal Lines Account Executive, Grande Prairie, AB

Kerry is a homegrown insurance specialist as she was born and raised in Grande Prairie and has thrived in the insurance industry for 23 years there. She achieved her CAIB designation in 2007, the CAIB designation being the universally recognized designation across Canada in this industry. She loves what she does and when she’s not doing insurance, you will find her cooking gourmet meals or immersing herself in an Interior Design project.

Darren Ward. Senior Portal/EDI Management, Grande Prairie, AB

Darren Ward has experience in the insurance industry as a Personal Lines Account Executive but has been instrumental in developing Broker Age General Insurance internal Broker Management Services, specifically in the area of portal entry and EDI. Coming from a GPS company where he was an Implementation Manager and surrounded daily with internal IT development and troubleshooting, Darren has proved to be the capable lead in taking Broker Age General Insurance to the next level in systems productivity. Increasing efficiency works hand in hand with generating new business and Darren has been a great addition for this role. Darren also is an avid golfer and regularly beats his brother, Sheldon, in many of the match play or stroke play formats they participate in, well done Darren!

Candice Watt. Commercial Lines Assistant

Candice Watt has been in the Insurance industry for 11 years now, entering the industry straight out of earning her BA at Concordia University. Candice can handle anything insurance as she has her Level 2 General Insurance license and she has her Life Insurance and Accident & Sickness licence. Candice strives for excellence in customer service and thrives off of networking in groups such as BNI (Saint City Organization) and these things come very natural to her considering her friendly and outgoing personality. Outside of work, Candice spends her time with her husband and 1 year old daughter. She can also be found out at the lake wake surfing, reading, and enjoying fine wine. Probably not all at the same time though 🙂

Cindy Williams. Personal Lines Broker, Southern Alberta

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About Us

Broker Age is here for all of your insurance requirements. We have partnered with Optimum West Insurance Company and other top providers to offer a flexible 360 degree approach for coverage to all of our customers.

Locally owned and operated in Grande Prairie, AB
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